FRACTIONAL CREATIVE DIRECTOR
Creative strategy, content creation, photo, video, and paid media from one person instead of five.
I work with agencies and brands as a fractional creative director specializing in performance creative and digital presence. I handle creative strategy, social media management, content creation, photography, video production, ad design, email marketing, copywriting, and paid media management so your team can focus on growth. One point of contact, fast turnaround, seamless integration with your existing workflow.
TRUSTED BY LEADING BRANDS AND ORGANIZATIONS
WHAT I DO
Creative Strategy
Ad concept development, creative briefs, competitive creative audits, structured testing frameworks, and creative calendars. I build the strategy that drives what gets made and why.
Ad Design
Static ad creative for Meta, TikTok, Pinterest, Reddit, and Google Display. Every asset comes with copy, multiple formats, and is designed to perform, not just look good.
Photo & Video Production
Photography, video production, product and lifestyle shoots, AI-generated imagery, UGC-style content, and short-form video for paid social. I handle everything from creative direction to final delivery.
Social Media Management
Content calendars, scheduling, community engagement, platform strategy, and growth across Instagram, TikTok, Pinterest, and LinkedIn. I create the content and manage the presence so your brand stays consistent and active.
Copywriting
Ad copy, landing page copy, email sequences, product descriptions, and headline testing frameworks. Copy that is built around performance data, not guesswork.
SEO and Landing Pages
Keyword research, on-page optimization, schema markup, and conversion-focused landing page builds on Squarespace, Shopify, and Webflow. Pages designed to rank and convert, not just exist.
Paid Media Management
Campaign setup, audience strategy, budget management, and ongoing optimization across Meta, Google, TikTok, Reddit, and Pinterest. I build the ads and run them, so creative and performance are never disconnected.
Email Marketing
Campaign design, automated flows, list strategy, and template builds in Klaviyo and Mailchimp. From welcome sequences to promotional sends, designed to convert and keep your audience engaged.
CASE STUDIES
Wave Therapy Wellness / Healthcare, Colorado, Established June 2025
Built the complete digital presence for a therapy practice from the ground up, including brand strategy, website design and development, SEO, and Google Ads. Developed the positioning, wrote all website copy, and launched paid campaigns (Google and Meta) targeting high intent local search terms. The practice grew from zero clients to a full caseload in just 12 months entirely through organic search and paid digital channels.
Betsi Ewing Weddings Personal Brand, Established 2010 New York City
Designed and executed a long term SEO and content strategy for my own photography and videography brand, building [40+] keyword targeted landing pages across multiple markets. Each page was built with original copy and content, schema markup, and internal linking architecture optimized for organic search. The result is a steady stream of qualified inquiries from couples finding the brand through Google, with multiple pages ranking on page 1 for hyper competitive wedding photography terms.
Selected Work.
Selected Work.
A SELECTION OF WORK ACROSS BRANDS, EVENTS, AND CAMPAIGNS.
-
![an event with run the jewels during CES in las vegas]()
CES | Brooklyn Bowl | Run The Jewels
-
![Headway team group photo during their company offsite conference in Palm Springs, California.]()
Headway Company Offsite | Palm Springs, CA
-
![an event in nyc with cartier]()
Cartier Gala | NYC
-
![A group of luxury event professionals at Engage Summits in Puglia, Italy at Borgo Egnazia]()
Engage Summits | Puglia, Italy
-
![a SXSW event at the mohawk in austin, texas]()
SXSW | The Mohawk
-
![Summit community dinner event in Brooklyn, New York bringing together diverse makers and holistic leaders.]()
Summit Dinner Series | Brooklyn, NY
-
![an event with chief at their clubhouse in los angeles]()
Chief Clubhouse Event | Los Angeles
-
![an event in san fran with village global, a vc firm]()
Village Global | San Francisco
-
![an event with amal clooney in nyc]()
Conversation With Amal Clooney
-
![american express event at tartine manufactory]()
American Express Event | Tartine Manufactory
-
![an event in nyc with LinkedIn Co-Founder Reid Hoffman]()
LinkedIn Co-Founder Reid Hoffman Event
-
![an event in nyc with juilanne moore]()
Julianne Moore | NYC Event
ABOUT
I'm a creative director with 15+ years of experience in photography, videography, and visual production for brands like HBO, SXSW, Cartier, and Saks Fifth Avenue. Today I specialize in the intersection of creative and performance, bringing together storytelling, design, and analytics to build campaigns that are both compelling and measurable.
I plug into your existing team and workflow as a fractional creative director. You give me the brief, I deliver the creative. I work under your brand, communicate on your timeline, and keep everything organized so there is zero additional management on your end. I immerse myself in your brand's visual identity, voice, and aesthetic so every piece of content feels native to your world, not outsourced. Standard delivery is 5 business days with 2 rounds of revisions, with rush delivery available when you need it. Engagements are project based or ongoing retainer, and monthly minimums start low so we can test the fit before scaling up.
<div id="contact-form"></div>
GET IN TOUCH
Interested in working together? Send me a message or book a quick intro call.
FAQs
How is a fractional creative director different from a freelance designer?
A freelance designer executes specific assets you assign them. A fractional creative director sets creative strategy, directs production across formats including static, video, and copy, manages paid media campaigns, and connects creative decisions to performance data. I own the full creative function, not just individual deliverables.
What does a fractional creative director do?
A fractional creative director provides senior-level creative leadership on a part-time or retainer basis. I handle creative strategy, ad design, video production, photography, social media management, copywriting, and paid media management for brands and agencies, functioning as an embedded member of your team without the cost of a full-time hire.
What types of brands do you work with?
I work with DTC and ecommerce brands, CPG companies, luxury and lifestyle brands, real estate and design companies, and agencies that need creative production support. I produce performance creative and manage digital presence across Meta, Google, TikTok, Pinterest, and Reddit.
What platforms do you manage?
I create content and manage campaigns across Meta (Facebook and Instagram), Google, TikTok, Pinterest, and Reddit. I also manage organic social media presence, email marketing, and SEO.
Do you offer white-label creative services for agencies?
Yes. All work can be delivered under your agency brand with full confidentiality. I integrate directly into your team workflow and your clients never know I exist.